Jun Ropé revisited #1

Japanese brand Jun Ropé has posted its back catalogue of advertisements on its junofficialtv YouTube channel, and it’s deliciously riveting viewing. There are some gems from the 1970s & ’80s in particular, from the likes of Richard Avedon, Helmut Newton and Serge Lutens, with models including Lauren Hutton, Anjelica Huston and Bryan Ferry.

Here’s a taste from 1973, directed by (and featuring) Richard Avedon and Jean Shrimpton. A gentle reminder that a wind machine and powder blue, pleated chiffon is a match made in advertising heaven…


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